Listen to the Experts-Use simple language

CEO's and other executives - hell, everyone - should follow advice of Warren Buffet, Jack Welch, Ram Charan, Larry Bossidy, Peter Drucker and others who suggest that writers use simple, direct language. What did Welch say: We will be number one or number two in every business we are in or we will fix it, sell it or close it. That's pretty clear, pretty direct. He also said it's hard for people to be simple because they fear they will be perceived as simple-minded. The opposite it true, of course. Don't wait until you have to write your resignation letter (as did the chairman of Satyam last week) to be clear, direct, simple, passionate, personal. Do it now! Write every letter, memo, report, as if it were your last!